Online dating has made potential partners much more readily available than ever before -- and yet also, somehow, disposable.
The other day I was sitting on a train with a friend as she flicked through profiles on Bumble, an online dating service in which women have to reach out to men first.
A recent study showed that words such as "skiing", "yoga" and "the ocean" help men get dates; "sweet", "running" and "dance" help women get dates online.
"Electronics", bizarrely, works well for both sexes.
It's similar to how a good resume gets you noticed so you get an interview.
The following excerpt from "The Boomer's Guide to Online Dating" will help get you started on the right foot.
I spend lots of time in this column and over at A(n)nals of Online Dating documenting the worst of the worst internet daters. But there are also some really good ones — and some mediocre ones that could be so much better if not for rookie mistakes.
Relatedly: Select photos where you can actually see what you look like.
To set yourself apart from the herd, you might be tempted to highlight or exaggerate your accomplishments.
But paradoxically, new research suggests that is not the way to go.
Liking Radiohead, Homeland, Pulp Fiction and The Great Gatsby are effective date words, and mentioning cats is fine, as long as you don't say "my cats".
Men who refer to women as "females" or "women" rather than "girls" are more likely to find a mate, as are men who use the word "whom" (31 per cent more online communication).